CASE STUDIES OVERVIEW


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CASE STUDY:
FIJI WATER


CASE STUDY:
FIJI WATER


FIJI WATER

Global brand platform / FSA—Creative Direction, Copywriting, Content Strategy

 

CASE STUDY:
ANGRY BIRDS


CASE STUDY:
ANGRY BIRDS


The Hunt for the Golden Pistachio

Fire Station Agency — Creative Direction, Copywriting, Content Strategy

Each bag of Wonderful Pistachios was labeled with a special custom "Crack Code" that allowed fans to play the new custom game online. 

 

CASE STUDY:
TERRY TATE


CASE STUDY:
TERRY TATE


TERRY TATE, OFFICE LINEBACKER

Arnell Group - Creative Lead & Writer/Director ("Sensitivity Training")

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Ranked in top 10 Super Bowl commercials of all time by USA Today, Wall Street Journal, Sports Illustrated among others.

I wrote and directed this episode - one of the five we produced to support and extend the campaign. My highpoint was getting the towel snap in one take.

 

CASE STUDY:
WONDERFUL HALOS


CASE STUDY:
WONDERFUL HALOS


Wonderful Halos

Fire Station Agency — Creative Direction, Copywriting, Launch Strategy

 

We launched a season-long Cafe Mom integration that reached millions of readers.

Watch a case study about the integrated launch of all new Halos Mandarins.